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I'm an award winning creative director with a penchant for finding four-leaf clovers and innovative, strategic solutions to marketing problems. Logos, motion, digital, print, trade show booths, signs, flyers, wobblers and invitations. You name it, I've created it for brands of all shapes and sizes. I'm Amy Glass Rajakovic and this is YellowBasedGreen.

LIFELINE PHYSICAL THERAPY

Lifeline Physical Therapy and Pulmonary Rehab provides expert PT, Pulmonary Rehabilitation and Cardiac Therapy at four locations in the Pittsburgh area. Capabilities brochures, testimonial videos, newsletters, and a website are just a few of the branding materials created around a horizontal "lifeline" of inspiring images. View the website at lifeline-therapy.com.

Lifeline capabilities brochure (front)
Lifeline capabilities brochure (front)

This accordion fold capabilities brochure stretches out to showcase Lifeline's full line of services at a glance. 

Lifeline Pulmonary Rehabilitation brochure (front)
Lifeline Pulmonary Rehabilitation brochure (front)
Lifeline Pulmonary Rehabilitation brochure (back)
Lifeline Pulmonary Rehabilitation brochure (back)
Lifeline Pulmonary Welcome Packet (cover)
Lifeline Pulmonary Welcome Packet (cover)
Lifeline Pulmonary Welcome Packet (inside)
Lifeline Pulmonary Welcome Packet (inside)
Lifeline Pulmonary Welcome Packet (insert sheets)
Lifeline Pulmonary Welcome Packet (insert sheets)
Lifeline Breathe PA Pulmonary Cruise Program Ads
Lifeline Breathe PA Pulmonary Cruise Program Ads
Lifeline website
Lifeline website

The "lifeline" of imagery established in the collateral materials is extended to the web site with a slider on the home page and horizontal collages of photography throughout the site. Terry Clark shot many of these images.

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FORMA NATURALIS

FORMA Naturalis provides 3D nipple and areola tattoos to those who have endured breast reconstruction surgery as a result of mastectomy. View the website at FormaNaturalis.com.

Created with Lydia Blank, Marketing and Business Development Consultant

FORMA Naturalis website (1 of 4)
FORMA Naturalis website (1 of 4)

Your Choice. Your Journey. Your Strength. Your Life. Your Beautiful. Nipple and Areola tattooing is a very personal decision, and FORMA Naturalis tattoos are uniquely tailored to each individual woman. The website features a series of images of women paired with empowering words that reinforce the tagline.

FORMA Naturalis website (2 of 4)
FORMA Naturalis website (2 of 4)
FORMA Naturalis website (3 of 4)
FORMA Naturalis website (3 of 4)
FORMA Naturalis website (4 of 4)
FORMA Naturalis website (4 of 4)
FORMA Naturalis logo, business card front and back, and tri-fold capabilities brochure.
FORMA Naturalis logo, business card front and back, and tri-fold capabilities brochure.

LOGOS

I love creating logos. Tiny yet powerful, I like to think of a logo as the smallest, most compact package for an idea. I think it's fascinating that an entire brand can be summed up in a simple mark. I've made a lot of logos, many of them are award winning, all of them make me happy.

CONFLICT RESOLUTION CENTER INTERNATIONAL
CONFLICT RESOLUTION CENTER INTERNATIONAL

I think this is my favorite logo. It's the first one I did in my professional career, it was for a great organization, and it won a national ADDY. Not too shabby.

GOOD GRIEF CENTER FOR BEREAVEMENT SUPPORT
GOOD GRIEF CENTER FOR BEREAVEMENT SUPPORT

Meet "sad g". Isn't it interesting that a slightly bent letterform somehow looks like it's sad? This logo is an award winner, and also for a great organization - nothing sad about that.

WINTERGREEN NEIGHBORHOOD CRIME WATCH
WINTERGREEN NEIGHBORHOOD CRIME WATCH

So, my dad needed a logo for his neighborhood crime watch. You just never know where a great logo opportunity might come from. We also printed t-shirts for the watch captains - the triangular "eyes" in the negative space between the trees was printed with glow in the dark white ink for late night crime watch activity. This mark is also an award winner.

EAT YOUR KIMCHI
EAT YOUR KIMCHI

Blog created by two Canadian school teachers about their adventures in Korea. You gotta check out this blog: eatyourkimchi.com. Seriously. You won't regret it.

TERRY CLARK PHOTOGRAPHY
TERRY CLARK PHOTOGRAPHY

An incredible photographer who also happens to collect cigar bands. Check out his website here.

CLE ORAL AND MAXILLOFACIAL SURGERY
CLE ORAL AND MAXILLOFACIAL SURGERY

A wonderful medical and dental care practice with five locations in Cleveland, Ohio.

PITTSBURGH BOTANIC GARDEN
PITTSBURGH BOTANIC GARDEN

Logo for a festive annual soiree/fundraiser for the Garden.

NEUROPSYCHOLOGY SPECIALTY CARE
NEUROPSYCHOLOGY SPECIALTY CARE

I created this mark and wrote the tagline for a very talented and caring Neuropsychologist.

  THE LOTUS PEOPLE  This mark is for an incredible yoga instructor. If you are in need of a little zen in your life, visit  TheLotusPeople.com.

THE LOTUS PEOPLE
This mark is for an incredible yoga instructor. If you are in need of a little zen in your life, visit TheLotusPeople.com.

NORTHGATE SCHOOL DISTRICT
NORTHGATE SCHOOL DISTRICT

Academic logo for the Northgate Flames. Norhtgate is a school district in Pittsburgh, PA.

NORTHGATE SCHOOL DISTRICT
NORTHGATE SCHOOL DISTRICT

Athletics logo for the Northgate Flames. Their mascot is a phoenix. Illustration by Gregg Valley.

NORTHGATE SCHOOL DISTRICT
NORTHGATE SCHOOL DISTRICT

The official seal for the Northgate Flames.

  BELLEVUE DOG WOODS   This logo for an off-leash dog park was inspired by my rescue pup, Max, who’s ears are insanely expressive. I was excited to create the perfect mix of “dog” and “woods” in this simple, fun and friendly mark.

BELLEVUE DOG WOODS
This logo for an off-leash dog park was inspired by my rescue pup, Max, who’s ears are insanely expressive. I was excited to create the perfect mix of “dog” and “woods” in this simple, fun and friendly mark.

  WIZARDVUE   I’ve lived in and around Bellevue, Pennsylvania for nearly 30 years, so when I was approached to create a logo for a one-day festival celebrating the magic of Bellevue, I jumped at the chance. Check out    WizardVue.org    and come conj

WIZARDVUE
I’ve lived in and around Bellevue, Pennsylvania for nearly 30 years, so when I was approached to create a logo for a one-day festival celebrating the magic of Bellevue, I jumped at the chance. Check out WizardVue.org and come conjure the magic that is WizardVue on 8-11-18.

  FLAMECREST ACADEMY   On 8-11-18, Bellevue, Pennsylvania will be transformed into a magical land called WizardVue. Known to most people as Bellevue Elementary, FlameCrest Academy will be the hub of learning, featuring Herbology and Potions classes,

FLAMECREST ACADEMY
On 8-11-18, Bellevue, Pennsylvania will be transformed into a magical land called WizardVue. Known to most people as Bellevue Elementary, FlameCrest Academy will be the hub of learning, featuring Herbology and Potions classes, and a very special owl during the one-day celebration of the town and everything it has to offer. (Bellevue Elementary is located in the Northgate school district where the school athletic moniker is the Flames.)

BELLEVUE BOROUGH
BELLEVUE BOROUGH

Mark for Bellevue, a Pittsburgh borough with the tagline, "Possibility everywhere you look."

  BELLEVUE YARN BOMBERS   An outdoor art installation in Bellevue, Pennsylvania created by crafty citizen volunteers to generate excitement about activities in the community, Bellevue Yarn Bombers covered the borough of Bellevue in colorful yarn to t

BELLEVUE YARN BOMBERS
An outdoor art installation in Bellevue, Pennsylvania created by crafty citizen volunteers to generate excitement about activities in the community, Bellevue Yarn Bombers covered the borough of Bellevue in colorful yarn to the delight of the locals and beyond.

PITTSBURGH CELEBRATES GLASS
PITTSBURGH CELEBRATES GLASS

A nonprofit initiative working to enhance Pittsburgh's image locally and beyond through a series of glass related festivities. Glass is my maiden name, so this was a natural for me, and once the logo was applied, my dad was thrilled with receiving what he considered his own personal Glass letterhead and various tchotchkes.

THE INSTITUTE FOR PERSONALIZED MEDICINE
THE INSTITUTE FOR PERSONALIZED MEDICINE

A joint project of the University of Pittsburgh and UPMC, this institute explores the use of people's individual characteristics to tailor medical treatments. Pretty incredible stuff.

HEALTHKEYS
HEALTHKEYS

Healthcare risk management software.

DR. AMY, PEDIATRIC DENTISTRY
DR. AMY, PEDIATRIC DENTISTRY

Pediatric dentist with whimsical ocean-themed office decor.

O'TOOLE PLASTIC SURGERY
O'TOOLE PLASTIC SURGERY

O'Toole Plastic Surgery is a patient centered, patient focused, individually customized practice lead by Dr. Jim O'Toole, MD, a board certified plastic surgeon. Dr. O'Toole's office has a beautiful and serene water theme.

PMI FILMS
PMI FILMS

PMI Films is the film division of Production Masters, Inc., a video/web production and syndication house. The colored sprocket holes in the film are pulled from the original PMI logo in order to unify the brand while differentiating the film arm.

DESIGNS WITH A VIEW
DESIGNS WITH A VIEW

A Pittsburgh architect who incorporates landscape design into her work.

THE VIA CENTER
THE VIA CENTER

Compass made up of rotated "V" letterforms for a fantastic practice of child, adolescent and adult psychiatrists.

FIVE
FIVE

Seminar series in celebration of the senses.

THE OUTDOOR CLASSROOM
THE OUTDOOR CLASSROOM

A community educational facility that offers sensory-based outdoor programs.

PENN AVENUE EYEWEAR
PENN AVENUE EYEWEAR

Online retail eyewear. 

THE BODY WELLNESS GROUP
THE BODY WELLNESS GROUP

Massage therapy company owned and operated by two women.

KnitHope
KnitHope

A non-profit that collects hand knit scarves for the underprivileged.

LINDA BUCCI
LINDA BUCCI

An upscale retail clothing store.

BEGIN AGAIN COACHING
BEGIN AGAIN COACHING

A Pittsburgh-based life coach.

MOVILO
MOVILO

Designers and builders of mobile websites.

PARKWAY ELECTRIC
PARKWAY ELECTRIC

An electrical contractor.

NEXT STEPS
NEXT STEPS

Daycare for children with developmental delays.

COMMUNITY HOSPITAL
COMMUNITY HOSPITAL
MURDERBOOK
MURDERBOOK

Pilot for television crime show.

FLORIDA: THE STATE OF CRIME
FLORIDA: THE STATE OF CRIME

Pilot for television crime show.

THE ACOMPLICE
THE ACOMPLICE

Pilot for television hidden camera show.

THRILLAMANJARO
THRILLAMANJARO

Proposed for a roller coaster.

  WEINSPIRE TALENT SOLUTIONS    A consultant who helps companies inspire greatness by developing strong leaders and a healthy corporate culture through smart talent strategies.

WEINSPIRE TALENT SOLUTIONS

A consultant who helps companies inspire greatness by developing strong leaders and a healthy corporate culture through smart talent strategies.

AMERICAN INLAY FLOORING
AMERICAN INLAY FLOORING

Proposed for flooring company.

TRACO
TRACO

Proposed for window company that manufactured the windows for the Statue of Liberty.

SPRING SYRAH SOIREE AND SASHAY
SPRING SYRAH SOIREE AND SASHAY

Advertising industry happy hour with a peacock theme.

INALINK

Website created for Inalink, a phone-based association member services provider that has been committed to perfecting the art of one-on-one teleconnecting since 1992. I was excited to work with a team that really brought the site to life with great copy and engaging animation. Check it out here.

Created with Rebel Fox Farm.

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InalinkWeb_ALLHIGH IMPACT.jpg
InalinkWeb_ALLHIGH TOUCH.jpg
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PITTSBURGH PLAYHOUSE JR.

Poster series for Pittsburgh Playhouse Jr., Point Park University's family and children's theater company. 

Created with Blender, Inc.

"The Wind in the Willows", Pittsburgh Playhouse Jr. poster 1 of 3
"The Wind in the Willows", Pittsburgh Playhouse Jr. poster 1 of 3

Badger, rat, mole and toad seem to always be on a road trip somewhere. Why does toad always get to drive? I mean, I realize mole can't really see. But I think rat would do a good job. Anyway, the audience for this is young children. These characters have been illustrated countless ways so I thought photography would be fun. Aren't they cute? (It was hard to make mole cute, I must admit. Dave Bernhardt, retoucher extraordinaire, helped me out with mole.)

"Hush: an Interview with America", Pittsburgh Playhouse Jr. poster 2 of 3
"Hush: an Interview with America", Pittsburgh Playhouse Jr. poster 2 of 3

This play is a bit of thriller about a blind girl who has surreal visions. The audience is teens. I got all excited about the symmetry of the word HUSH. It's just a darn good word for typography.

"The 25th Annual Putnam County Spelling Bee", Pittsburgh Playhouse Jr. poster 3 of 3
"The 25th Annual Putnam County Spelling Bee", Pittsburgh Playhouse Jr. poster 3 of 3

It's a spelling Bee, it's a comedy, it's for teens. It's all like, OMG.

DR. AMY

Dr. Amy Pediatric Dentistry in Clifton Park, NY has a fun and friendly staff, and engaging ocean-themed waiting areas that keep children smiling from the minute they walk in the door.

View the site at amythedentist.com.

 

Dr. Amy Pediatric Dentistry logo
Dr. Amy Pediatric Dentistry logo

This whimsical mark looks both like a fish and molar to reflect the ocean theme of the office.

Dr. Amy Pediatric Dentistry website, home (1 of 4)
Dr. Amy Pediatric Dentistry website, home (1 of 4)

The website brings Dr. Amy's logo, Dentin the fish, to life with an educational slideshow about dental hygiene, and images of patients playfully interacting with Dentin.

Dr. Amy Pediatric Dentistry website, home (2 of 4)
Dr. Amy Pediatric Dentistry website, home (2 of 4)
Dr. Amy Pediatric Dentistry website, home (3 of 4)
Dr. Amy Pediatric Dentistry website, home (3 of 4)
Dr. Amy Pediatric Dentistry website, home (4 of 4)
Dr. Amy Pediatric Dentistry website, home (4 of 4)
Dr. Amy Pediatric Dentistry website, new patients page
Dr. Amy Pediatric Dentistry website, new patients page

WELLSPAN HEALTH ReadyCare

Print campaign for WellSpan Health, a large, integrated healthcare system located in south-central Pennsylvania, introducing ReadyCare, walk-in urgent health care for the treatment emergencies, and not so emergencies.

Created with Red House Communications

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Shuttle bus extension of the ReadyCare print campaign.
Shuttle bus extension of the ReadyCare print campaign.

It just makes me so happy that "pink eye" is in the front and "diarrhea" is in the back. Doesn't take much to make me happy, I guess.

MAKE-A-WISH

A wish gives a child with a life-threatening illness (and the child's family) a break from being sick. Precious time when when a sick kid can be just, a kid. This national print and television campaign was created for the Make-A-Wish Foundation to assure potential Wish families that children who are granted a wish aren't necessarily terminally ill. This award winning creative was the best project I have ever had the privilege to be involved with. The children featured were all real Wish kids. They and their families were incredible. This was the assignment of a lifetime.

Created with MARC USA

MAKE-A-WISH print campaign 1 of 3
MAKE-A-WISH print campaign 1 of 3

I'll never forget the look on 6 year-old Wish kid Evan's face when he popped out of his trailer to begin this shoot day. He looked around at the crew, madly scurrying about to prep, and he said, "Whoa. THIS is BUSY."

MAKE-A-WISH print campaign 2 of 3
MAKE-A-WISH print campaign 2 of 3

Molly was so gorgeous, and so sweet, and so very sick. I love how the photographer, Ron Fehling, gave her a halo. She deserved it. Her little sister was crazy woman. We spent more time chasing her down and retrieving her from the opposite end of the park than we did taking photos. I still think about Molly, and her family, quite a bit.

MAKE-A-WISH print campaign 3 of 3
MAKE-A-WISH print campaign 3 of 3

This family was hilarious. They really embraced the snow. And trust me, snow was hard to find that particular October day. We drove up a very big and very far away mountain to find it.

Make-A-Wish "This is the Day" :60 TV

WINCHESTER THURSTON

This award winning direct mail campaign was created for Winchester Thurston, a private, college-prep, PK-12, school in Pittsburgh, PA. WT is a dynamic learning environment with rigorous programs in academics, the art and athletics. The goal of this campaign was recruitment and targeted parents who might be feeling that their child isn't getting the right education. This campaign utilized variable printing to target specific audiences and measure response. 

These were shot by the amazing Tom Gigliotti, and I used my kids as talent. They have to earn their keep somehow (my kids, of course, not Tom).

Created with Red House Communications.

 

WT "Smart" direct mail (1 of 4)
WT "Smart" direct mail (1 of 4)

Sent to parents of toddlers and pre-school age children.

WT "Smart" direct mail (2 of 4)
WT "Smart" direct mail (2 of 4)

Sent to parents of pre-school age children.

WT "Smart" direct mail (3 of 4)
WT "Smart" direct mail (3 of 4)

Sent to parents of elementary age children. This execution highlights WT's sports program - in this case lacrosse.

WT "Smart" direct mail (4 of 4)
WT "Smart" direct mail (4 of 4)

Sent to parents of pre-teens. This execution highlights WT's arts curriculum.

EYENAVISION

Eyenavison is a Pittsburgh company made up of several brands including Penn Avenue Eyewear and Chemistrie. Penn Avenue is an online retailer providing top quality, great looking prescription glasses and sunglasses, while bridging the gap between online consumers and Optometrists. This website, along with a series of collateral pieces, promotional materials and a trade show booth were created for Penn Avenue along with collateral and promotional materials for its sister brand, Chemistrie.

Penn Avenue web site 1 of 6 (home)
Penn Avenue web site 1 of 6 (home)

This home page features a single, bold pair of Penn Avenue frames. Inside the frames, an animated series of stories unfolds. The story and the frames change seasonally. This particular pair of tortoise sunglasses has "shades" that open and shut to tell a fun boy-meets-girl-meets-crustacean type of love story.

Penn Avenue web site 2 of 6 (home)
Penn Avenue web site 2 of 6 (home)
Penn Avenue web site 3 of 6 (home)
Penn Avenue web site 3 of 6 (home)
Penn Avenue web site 4 of 6
Penn Avenue web site 4 of 6
Penn Avenue web site 5 of 6
Penn Avenue web site 5 of 6
Penn Avenue web site 6 of 6
Penn Avenue web site 6 of 6
Penn Avenue online look book 1 of 5 (cover)
Penn Avenue online look book 1 of 5 (cover)
Penn Avenue online look book 2 of 5
Penn Avenue online look book 2 of 5
Penn Avenue online look book 4 of 5
Penn Avenue online look book 4 of 5
Penn Avenue online look book 4 of 5
Penn Avenue online look book 4 of 5
Penn Avenue online look book 5 of 5
Penn Avenue online look book 5 of 5
Chemistrie brochure 1 of 2
Chemistrie brochure 1 of 2

This brochure for Chemistrie Eyewear is a sales tool targeting retailers. Chemistrie is a line of adjustable magnetic eyewear. Tiny magnets are embedded near the edge of the lenses so that theys easily click on and off. It's pretty cool, actually. 

Chemistrie brochure 2 of 2
Chemistrie brochure 2 of 2

TEIS

TEIS Early Intervention provides assistance and support to empower families of children with developmental delays, special needs, or other concerns. Parents give so much to their children, but who supports the parents? This :15 TV awareness campaign was created around the idea of TEIS as the support behind the support.

Created with New Perspective.

 

 

TEIS "Crawling" :15 TV
TEIS "Eating" :15 TV
TEIS "Walking" :15 TV

WELLSPAN HEALTH Orthopedics

This is a print campaign for WellSpan Health, a large, integrated healthcare system located in south-central Pennsylvania, introducing WellSpan Orthopedics, a team offering area residents experienced advanced specialty orthopedic care. 

Created with Red House Communications

WellSpan Orthopedics print ad 1 of 3
WellSpan Orthopedics print ad 1 of 3

The WellSpan Ortho docs have some pretty impressive resumes and Frank Walsh took some pretty impressive photos to go along with them.

WellSpan Orthopedics print ad 2 of 3
WellSpan Orthopedics print ad 2 of 3
WellSpan Orthopedics print ad 3 of 3
WellSpan Orthopedics print ad 3 of 3

THE ART INSTITUTES

The Art Institutes is a system of colleges with approximately 50 schools across the United States and Canada. Each year the Art Institutes sponsor an art contest for high school students across the country. The top 12 winners are featured in an AI wall calendar. This year the contest theme was "Life is Better With Art in it". 

Created with Red House Communications

The Art Institutes "Life is Better With Art in it" contest calendar 1 of 5
The Art Institutes "Life is Better With Art in it" contest calendar 1 of 5

An empty frame established on the cover is filled with a different winning piece of art for each month of the calendar. The back cover showcases all 12 winning pieces.

The Art Institutes "Life is Better With Art in it" contest calendar 2 of 5
The Art Institutes "Life is Better With Art in it" contest calendar 2 of 5
The Art Institutes "Life is Better With Art in it" contest calendar 3 of 5
The Art Institutes "Life is Better With Art in it" contest calendar 3 of 5
The Art Institutes "Life is Better With Art in it" contest calendar 4 of 5
The Art Institutes "Life is Better With Art in it" contest calendar 4 of 5
The Art Institutes "Life is Better With Art in it" contest calendar 5 of 5
The Art Institutes "Life is Better With Art in it" contest calendar 5 of 5

WIN LEARNING

WIN Learning provides career readiness courseware and education intervention initiatives that help school districts prepare pathways for students’ futures in college, trade school, military and the workforce. This leave behind and Prezi presentation are utilized as sales tools.

Created with Dymun + Company

WIN leave behind 1 of 5
WIN leave behind 1 of 5

Hard bound, embossed, foil-stamped cover of yearbook-themed capabilities brochure.

WIN leave behind 2 of 5
WIN leave behind 2 of 5

Like a signed yearbook, the inside front cover and back covers of the brochure are covered in signed quotes from educators and students describing why they love WIN.

WIN leave behind 3 of 5
WIN leave behind 3 of 5
WIN leave behind 3 of 5
WIN leave behind 3 of 5
WIN leave behind 5 of 5
WIN leave behind 5 of 5

This spread uses the "most likely to..." format of a yearbook to highlight the unique success of WIN's students.

WIN Prezi sales presentation

Slide show presentation used as support for the WIN Learning sales team. I love working with Prezi. It's like Powerpoint on steroids. Easy and so much fun to use.

BAYER CORPORATION

Bayer Corporation has over 300 corporate social responsibility programs globally. These pieces were created for Bayer in support of the Pittsburgh Symphony and science education.

Created with Dymun + Company

 

Bayer "Symphony in the Park" poster
Bayer "Symphony in the Park" poster

Bayer sponsored a Pittsburgh Symphony concert in a park in Sewickley, Pennsylvania. The copywriter and I actually went to the park to check out the venue before we began concept development. The park is a clearing at the top of a hill surrounded by trees, and we felt like we were standing in the middle of a flower. Illustrator Joseph Feidler really brought the concept to life.

Bayer "Making Science Make Sense" brochure
Bayer "Making Science Make Sense" brochure

Making Science Make Sense is a Bayer companywide initiative which advances science literacy across the United States. I was involved in the early branding of the initiative including this roll fold brochure of science experiments for students. Juliette Borda created the fantastic illustrations.

 

UNIVERSITY OF PITTSBURGH SCHOOL OF LAW

Each year the University of Pittsburgh School of Law sends out a series of direct mail pieces to the judges of the U.S. News and World Report top law school school rankings edition.

The pieces need to be informative and attention getting to break through the clutter of the avalanche of mail the judges receive from law schools all over the country. This piece highlights the strength and diversity of eight of Pitt's top law professors, and folds down from a poster into a nifty 3-D hat. 

Created with Red House Communications

Pitt Law U.S. News and World Report "Hats" direct mail 1 of 4
Pitt Law U.S. News and World Report "Hats" direct mail 1 of 4

The direct mail piece unfolds to reveal a poster with bios and photos of eight Pitt Law professors. 

Pitt Law U.S. News and World Report "Hats" direct mail 2 of 4
Pitt Law U.S. News and World Report "Hats" direct mail 2 of 4
Pitt Law U.S. News and World Report "Hats" direct mail 3 of 4
Pitt Law U.S. News and World Report "Hats" direct mail 3 of 4

Front of poster with instructions to fold the origami hat, and a finished, folded hat.

Pitt Law U.S. News and World Report "Hats" direct mail 4 of 4
Pitt Law U.S. News and World Report "Hats" direct mail 4 of 4

Back of poster with professor bios. Frank Walsh shot these fantastic portraits.

PITTSBURGH ZOO

This award winning series of small-space newspaper ads was created to announce the arrival of a baby elephant at the Pittsburgh Zoo.

Created with MARC USA 

Print ad 1 of 3
Print ad 1 of 3

This elephant was insanely cute. She rubbed her trunk all over me during the photo shoot. I got elephant snot all over my new suede coat but she was so awesome I didn't even care.

Print ad 2 of 3
Print ad 2 of 3

Even her elephant backside was cute.

Print ad 3 of 3
Print ad 3 of 3

And I thought I had giant feet....

CHATHAM UNIVERSITY

Chatham University, located in Pittsburgh, PA is a private, liberal arts institution. This brand campaign was created for Chatham after it was granted university status and brought their new "Big Thinking for a Big World" tag line to life by highlighting its four main areas of study.

Created with Red House Communications

Chatham "Big Thinking" outdoor 1 of 4
Chatham "Big Thinking" outdoor 1 of 4
Chatham "Big Thinking" outdoor 2 of 4
Chatham "Big Thinking" outdoor 2 of 4
Chatham "Big Thinking" outdoor 3 of 4
Chatham "Big Thinking" outdoor 3 of 4
Chatham "Big Thinking" outdoor 4 of 4
Chatham "Big Thinking" outdoor 4 of 4
Chatham "Big Thinking for a Big World" :30 TV

PHIPPS Chocolate Exhibit

This campaign was created for Phipps Conservatory and Botanical Gardens to promote a chocolate-themed traveling exhibit. I discovered that a flat of flowers filled with dirt looks quite a bit like the the squares of a chocolate bar and used that visual idea to create an iconic symbol for the show – a giant "chocolate bar" made from a flat of Chocolate Coleus plants. The big chocolate bar was a whimsical and engaging symbol that appeared all over the city of Pittsburgh – from coupons handed out after a local running race, to outdoor, transit, signage and print, to the exhibit program guide.

Created with Red House Communications.

Phipps Chocolate color newspaper ad
Phipps Chocolate color newspaper ad

The exhibit was about chocolate, but Phipps also wanted to incorporate flamingos into the show and into the promotional materials. That's right, chocolate, foliage and, um, flamingos. So, I made a subtle flamingo pattern on the bar. (I'm pretty proud of myself for figuring that one out.)

Phipps Chocolate outdoor
Phipps Chocolate outdoor

I built the chocolate bar wrapper prop myself, and then the wrapper and Coleus flats were photographed by Cwenar Photography and retouched together by Dave Bernhardt. They say it takes a village to build a dirt candy bar....

Phipps Chocolate bus shelter
Phipps Chocolate bus shelter
Phipps Chocolate signage
Phipps Chocolate signage

Sandwich board in parking lot in front of Phipps.

PHIPPS Chihuly Exhibit

Created for the Chihuly Glass Exhibition at Phipps Conservatory and Botanical Gardens in Pittsburgh, this series of print ads personified the foliage at Phipps – illustrating each plant's extreme reaction to the extraordinary glass art of Dale Chihuly.

Created with Red House Communications

Chihuly at Phipps print ad 1 of 3
Chihuly at Phipps print ad 1 of 3
Chihuly at Phipps print ad 2 of 3
Chihuly at Phipps print ad 2 of 3
Chihuly at Phipps print ad 3 of 3
Chihuly at Phipps print ad 3 of 3

UNITED WAY

This United Way of Allegheny County campaign encourages donors to choose the United Way Impact Fund. The Impact Fund directs funds where they are needed most. This idea suggests that donors check the Impact Fund box in order to help people in need who might otherwise go unnoticied.

Created with MARC USA

United Way "Don't Leave the Box Blank" ad 1 of 3
United Way "Don't Leave the Box Blank" ad 1 of 3
UW_PURPLE_1 copy.jpg
United Way "Don't Leave the Box Blank" ad 3 of 3
United Way "Don't Leave the Box Blank" ad 3 of 3
United Way "Don't Leave the Box Blank" 7:00 Video

CARNEGIE MUSEUM OF NATURAL HISTORY

This award winning campaign, including a series of posters, small-space newspaper ads and TV was created to promote a bug exhibit at the Carnegie Museum of Natural History.

Created with MARC USA 

Carnegie Museum of Natural History bugs exhibit poster 1 of 3
Carnegie Museum of Natural History bugs exhibit poster 1 of 3

Before concept development began on this project, the copywriter and I got to see a preview of the exhibit. It was so full of creepy crawling critters that we left feeling a bit ill. Knowing that kids love to be grossed out, we decided the feeling was a selling point. Inspired by an old restaurant choking poster, this series of bug posters has a vintage feel. We even went so far as to have the posters silk screened out of register. (The printer was quite alarmed that we actually wanted them printed 'badly'.)

Carnegie Museum of Natural History bugs exhibit poster 2 of 3
Carnegie Museum of Natural History bugs exhibit poster 2 of 3
Carnegie Museum of Natural History bugs exhibit poster 3 of 3
Carnegie Museum of Natural History bugs exhibit poster 3 of 3
Carnegie Museum of Natural History "First Aid For Fainting" :30 TV

MOTION

I really enjoy creating videos and broadcast. When they're done right, it's amazing how so many people can come together to create something so single-minded. 

The Make-A-Wish Foundation :60 TV

Created with MARC USA.

TEIS Early Intervention Eating :15 TV
TEIS Early Intervention Crawling :15 TV
TEIS Early Intervention Walking :15 TV
Fine Wine & Good Spirits Ice Bottle Cocktails Holiday DIY video

Created with The Savvy Group.

Fine Wine & Good Spirits Ice Bottle Cooler Holiday DIY video

Created with The Savvy Group.

Hefren Tillotson Intergenerational :30 TV
Hefren Tillotson Women :30 TV
Hefren Tillotson Business :30 TV
Hefren Tillotson Retirement :30 TV
Hefren Tillotson Longevity :30 TV

Created with Roberts Communications.

Hefren Tillotson Masterplan :30 TV

Created with Roberts Communications.

Charleroi Federal Savings Bank :30 TV

Created with Red House Communications.

Chatham University :30 TV

Created with Red House Communications.

The Pennsylvania Lottery :30 TV

Created with MARC USA.

FirstMerit Bank :30 TV

Created with MARC USA.

Carnegie Museum of Natural History :30 TV

Created with MARC USA.

DMP IMS America Corporation 4:00 Video

Created with Red House Communications.

GE Lighting 3:30 Video

Created with MARC USA.

Lutheran SeniorLife 8:00 Video

Created with Red House Communications.

United Way Impact Fund 7:00 Video

Created with MARC USA.

DNP IMS AMERICA

DNP IMS America Corporation is the world’s largest manufacturer of thermal transfer ribbons for bar code and dye-sublimation printers. DNP ribbon is superior to other brands because of anti-static properties that prevent the build up of dust and make the bar codes they print cleaner and easier to scan. This campaign uses a series of expected images in unexpected ways to illustrate those anti-static properties.

Created with Red House Communications 

 

DNP "Sock" TTR print ad 1 of 3
DNP "Sock" TTR print ad 1 of 3

What is more symbolic of the annoying effects of static than a freshly laundered sock? This ad illustrates the problems that static filled thermal transfer ribbons can cause with an image pretty much anyone can relate to.

DNP "Hair" TTR print ad 2 of 3
DNP "Hair" TTR print ad 2 of 3

Static just isn't pretty. 

DNP "Balloon" TTR print ad 3 of 3
DNP "Balloon" TTR print ad 3 of 3

The effects of static might be fun on a balloon, but who wants to deal with it on their bar codes?

"The Adventures of Mr. Sock" DNP TR485plus 4:00 Video

In this animated video, a sock is brought to life as a spokes'person' who demonstrates the anti-static properties of DNP's TR485plus thermal transfer ribbon. Mr. Sock lives though many trials and tribulations in order to illustrate the importance of specifying TR485plus.

I just have to say my golly this video was fun to produce. I love this sock so much. Tom Megalis directed this - check out his custom made space ship at the end. Spectacular. The AE on this project was asked at the 11th hour (the morning of the shoot!) to be the sock puppeteer. She had not planned to be talent that day, but she was a good sport and rocked it even though we had to put her arm in traction the next day.

PENNSYLVANIA COALITION AGAINST RAPE

The Pennsylvania Coalition Against Rape advocates for the rights and needs of sexual assault victims and works to end sexual violence. 

Created with Red House Communications

 

PCAR Hero Project outdoor
PCAR Hero Project outdoor

This outdoor board was created for the HERO project, a community-based, media-driven, child sexual abuse prevention program of PCAR designed to educate and motivate adult community members to call the 24-hour HERO Hotline if they suspect child sexual abuse. 

PCAR Vision of Hope Gala "Color Their World" invitation
PCAR Vision of Hope Gala "Color Their World" invitation

PCAR hosts a annual Vision of Hope Gala to raise money for its Vision of Hope Fund. The fund raises money and awareness to prevent child sexual abuse and help victims heal. This invitation was created around the theme "Color Their World" and unfolded to an interactive color-by-number poster with art created by illustrator, Gregg Valley.

HERO_2.jpg
HERO_3.jpg
HERO_InSIDE.jpg

ALLEGHENY CONFERENCE

This campaign was created for the Allegheny Conference on Community Development in order to market the city of Pittsburgh. There are amazing things happening in Pittsburgh, and these ads highlight the tremendous impact that Pittsburgh has had on the world - from advancements in robotics at Carnegie Mellon University, to a titanium alloy used in airplanes, to the invention of the Ferris Wheel, there is a little bit of Pittsburgh all over the globe.

Created with Red House Communications

"Pittsburgh: Imagine What You Can Do Here" ad 1 of 3
"Pittsburgh: Imagine What You Can Do Here" ad 1 of 3

Each execution of the campaign featured a pair of juxtaposed images telling the story of Pittsburgh's amazing impact.

"Pittsburgh: Imagine What You Can Do Here" ad 2 of 3
"Pittsburgh: Imagine What You Can Do Here" ad 2 of 3
"Pittsburgh: Imagine What You Can Do Here" ad 3 of 3
"Pittsburgh: Imagine What You Can Do Here" ad 3 of 3

The juxtaposed images established in the Pittsburgh brand campaign were extended into ads for the celebration of the city's 250th birthday.

THE ANDY WARHOL MUSEUM

The Andy Warhol Museum is the largest museum in the country dedicated to a single artist. This campaign was created to promote an exhibition of work by both Warhol and Marcel Duchamp. DuChamp was a Dada artist known for his controversial, scandalous creations. "Fountain", a porcelain urinal, is one of DuChamp's most famous works and is widely seen as an icon of twentieth-century art. Warhol and DuChamp have quite a bit in common including works involving urine and a love for puns.

Created with Red House Communications

Andy Warhol Museum "Twisted Pair" ad 1 of 3
Andy Warhol Museum "Twisted Pair" ad 1 of 3

I know these are super bad puns, but we just couldn't help it. All in all, I think we created about 30 of these with slightly different potty humor, here are the top three.

Andy Warhol Museum "Twisted Pair" ad 2 of 3
Andy Warhol Museum "Twisted Pair" ad 2 of 3
Andy Warhol Museum "Twisted Pair" ad 3 of 3
Andy Warhol Museum "Twisted Pair" ad 3 of 3

POSITIVELY HUMAN

This packaging and web site were created for Positively Human, a small, Pittsburgh based, life enrichment company.

Postively Human "Be" cards 1 of 2
Postively Human "Be" cards 1 of 2

This deck of 49 cards was created for daily reflection and introspection. The idea is to choose one card at a time and reflect on how it can inspire you to "be". Active, bold, calm, courageous, beautiful...one side of each card is a different state of being and the flip side contains a quote that supports it. 

Postively Human "Be" cards 2 of 2
Postively Human "Be" cards 2 of 2

Of course, no one is defined by just one state of being.The fronts of all 49 be cards can be assembled, like a puzzle, to create a bigger picture – an image of butterfly taking flight.

Postively Human "Be" web site 1 of 2 (home)
Postively Human "Be" web site 1 of 2 (home)

The home page of the Positively Human web site features an interactive series of four "be" cards that flip when moused over. This site was developed by Wahila Creative.

Postively Human "Be" web site 2 of 2 (home)
Postively Human "Be" web site 2 of 2 (home)

INDUSTRIAL SCIENTIFIC

Industrial Scientific Corporation develops, manufactures, and services fixed and portable gas detection equipment for a variety of industries. These print ads were created to promote ISC's products and life saving technology.

Created with Red House Communications

Industrial Scientific iNet ad
Industrial Scientific iNet ad

Gas monitors are critical, life saving tools, but who makes sure the monitors are being used properly? Who monitors the monitors? Industrial Scientific not only makes top of the line gas monitors, they stand behind them with a team of maintenance professionals committed to making sure they are used correctly each and every time – much like a Formula 1 pitt crew.

Industrial Scientific "Powerful" ad
Industrial Scientific "Powerful" ad

ISC is so committed to saving lives that they don't stop at creating great gas monitors, they also provide a system that can predict and prevent monitor user error. This ad illustrates how ISC monitors go above and beyond, seeing what other monitors can't – three dimensions in a 2-D gas monitor world.

LUTHERAN SENIORLIFE

Lutheran SeniorLife is a dynamic and innovative senior living organization with locations throughout western PA. This branding campaign explores their concept of Living an Abundant Life while highlighting several of the Lutheran SeniorLife locations.

Created with Red House Communications

Lutheran SeniorLife capabilities direct mail (front)
Lutheran SeniorLife capabilities direct mail (front)

This accordion fold direct mail piece highlights a cross section of Lutheran SeniorLife facilities.

Lutheran SeniorLife capabilities direct mail (back)
Lutheran SeniorLife capabilities direct mail (back)
Lutheran SeniorLife St. John direct mail (front)
Lutheran SeniorLife St. John direct mail (front)

Targeted tri-fold direct mail piece for St. John Specialty Care Center.

Lutheran SeniorLife St. John direct mail (inside) 1 of 2
Lutheran SeniorLife St. John direct mail (inside) 1 of 2
Lutheran SeniorLife "Live an Abundant Life" 8:00 Video

WESTMORELAND MUSEUM OF AMERICAN ART

The Westmoreland Museum of American Art is an art museum devoted to American art, with a particular concentration on the art of southwestern Pennsylvania. This award winning scrapbook style brochure was created for a capital campaign and featured many highlights of this gem of a museum.

Created with Gray, Baumgarten and Layport

 

Westmoreland Museum of American Art "My Museum" capital campaign brochure 1 of 5
Westmoreland Museum of American Art "My Museum" capital campaign brochure 1 of 5

This was so much fun to produce. Full of original photography and utilizing a variety of papers, metallic inks, embossing, hand-applied stickers and hand binding, I'm not sure I'll even see the likes of this type of print budget again, but hey, a girl can dream.

Westmoreland Museum of American Art "My Museum" capital campaign brochure 1 of 5
Westmoreland Museum of American Art "My Museum" capital campaign brochure 1 of 5

Part of the museum's permanent collection contains a painting of George Washington by Rembrant Peale. It just made sense to use Washington's image to help raise a whole bunch of bills.

Westmoreland Museum of American Art "My Museum" capital campaign brochure 1 of 5
Westmoreland Museum of American Art "My Museum" capital campaign brochure 1 of 5

Scott Goldsmith shot the images for this brochure. We spent an entire day covering pretty much every square foot of the museum. What art director wouldn't want to be set loose with a fantastic photographer in an art museum all day long? I was in hog heaven.

Westmoreland Museum of American Art "My Museum" capital campaign brochure 4 of 5
Westmoreland Museum of American Art "My Museum" capital campaign brochure 4 of 5
Westmoreland Museum of American Art "My Museum" capital campaign brochure 5 of 5
Westmoreland Museum of American Art "My Museum" capital campaign brochure 5 of 5
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PITTSBURGH BOTANIC GARDEN
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LIFELINE PHYSICAL THERAPY
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DR. AMY
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WELLSPAN HEALTH ReadyCare
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MAKE-A-WISH
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WINCHESTER THURSTON
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EYENAVISION
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TEIS
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WELLSPAN HEALTH Orthopedics
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THE ART INSTITUTES
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WIN LEARNING
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BAYER CORPORATION
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UNIVERSITY OF PITTSBURGH SCHOOL OF LAW
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PITTSBURGH ZOO
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CHATHAM UNIVERSITY
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PHIPPS Chocolate Exhibit
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PHIPPS Chihuly Exhibit
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UNITED WAY
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CARNEGIE MUSEUM OF NATURAL HISTORY
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MOTION
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DNP IMS AMERICA
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PENNSYLVANIA COALITION AGAINST RAPE
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ALLEGHENY CONFERENCE
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THE ANDY WARHOL MUSEUM
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POSITIVELY HUMAN
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INDUSTRIAL SCIENTIFIC
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LUTHERAN SENIORLIFE
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WESTMORELAND MUSEUM OF AMERICAN ART