There is a new family Chiropractic business going in near my house. The first thing they did was install their sign, which is smart. Good to get people thinking about them, and familiar with the location as they build their new office space. It's mostly a nice sign. Well constructed. Decent size. But something about it is a bit problematic. I drove by it at least four times before I realized what it really said. At first I thought, surely, that family name is short for something? I've never in all my days heard of a name like that. And even if it WERE your last name, wouldn't you maybe consider an alternate name for your business? (Unless you were a Gastroenterologist or maybe a Proctologist? Or a Doggie doo-doo clean-up service?) Anyways. My point is, fonts are important, people. You really need to think about them. Consider readability, usage, scale, placement, as well as "I just like the way it looks". (Also, are they a family of Chiropractors or are they a family practice? I'm still confused.)
"Can anyone recommend a good Chiropractor?"
"Oh, I truly can't say enough about the Turd Family. They are a solid practice. You gotta go."